Hertz and Live Nation Launch "Best Seats in the House" Sweepstakes
Grand Prize winner receives VIP fly/drive and ticket package to one of 49 major summer concerts
Jun 20, 2012
PARK RIDGE, N.J., June 20, 2012 /PRNewswire/ -- Bringing 'open road' excitement to the summer concert season, Hertz (NYSE: HTZ), the world's largest general use airport car rental brand, and Live Nation (NYSE:LYV) have launched the Best Seats in the House Sweepstakes as part of the Hertz Movin' with Music platform. The grand prize winner receives a fly/VIP Drive trip with VIP seating to one of 49 concerts, nine of which allow the winner to watch the concert from a Chevrolet Camaro SS convertible situated in the VIP section of the venue. Contestants are encouraged to go to www.hertzbestseats.com to enter to win.
"The Best Seats in the House Sweepstakes brings Hertz and Live Nation together to create once-in-a-lifetime memories for a lucky 2012 summer concert attendee," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. " Nothing beats the feeling of the wind in your hair, the open road and your favorite music as the soundtrack to your adventure. With this sweepstakes, we are recreating that experience at some of the best concert venues in America."
The Best Seats Sweepstakes will give one lucky winner and a guest the full VIP treatment with a weekend trip to one of 49 amazing concerts of their choice. The Camaro in-car experience, available for 9 specific concerts, is available at such venues as Jacobs Pavilion in Cleveland, Charter One Pavilion in Chicago, and Jones Beach in NY.
In addition to the Camaro in-car experience shows there are nearly 40 different Live Nation concerts around the nation that contestants can win VIP access to. Whether the winner chooses the Camaro in-car experience or the VIP seating, the Grand Prize also includes a Rock Flight trip, welcome package, deluxe accommodations, a Hertz rental car, and a $200 cash gift card.
In addition to the Grand Prize, Hertz and Live Nation will also give away 100 runner-up prizes. The runners up will receive a $100 Hertz Rental Voucher and a three month subscription to SiriusXM radio.
A three-pronged program, Hertz 'Movin' with Music' includes the Live Nation alliance which encompasses numerous multi-faceted consumer engagement programs, the introduction later in 2012 of Hertz Live Radio which will be streamed at Hertz facilities and on Hertz buses, and the Hertz Music Store where Hertz Gold Plus Rewards members will be able to use their reward points to acquire music online.
Hertz is the official rental car partner for Live Nation, reaching millions through the experience of live music. The Hertz "Best Seats" Contest is geared toward connecting music fans with their favorite artists.
* Visit www.hertzbestseats.com for contest rules/eligibility.
About The Hertz Corporation
SOURCE The Hertz Corporation
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