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News Releases

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News Releases

Michel Taride, President Hertz International, Stars in Foreign Office Film to Promote the Spirit of Britain

Nov 25, 2010


Hertz’s International President Michel Taride will feature in a new film launched by the Foreign and Commonwealth Office (FCO) to challenge audience perceptions of the UK and promote the country from a new perspective.


Launched as part of the ‘See Britain’ campaign, the film is one of thirty produced by the FCO, starring a range of personalities in the UK whom have a story to tell about their connection to this country that captures the spirit of modern Britain.


As a Frenchman living in the UK and heading up the international division of an American company from London, Michel was the perfect ambassador for the FCO’s campaign. As the film shows, Michel is huge fan of the UK and champions the country’s diversity, tolerance and creativity as being facets of modern British life which truly inspire him as the President of Hertz International.


You can view the video in full by clicking HERE


For further press enquiries, contact Alicia Mistry on or via telephone on 020 7611 3574.