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News Releases

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News Releases

Hertz Canada Selects SIRIUS Canada as Exclusive Satellite Radio Partner for Rental Vehicles

Canada's Leading Satellite Radio Provider Will Be Available in Hertz Canada Rental Vehicles Beginning October 31, 2006

Oct 31, 2006

TORONTO -- (MARKET WIRE) -- 10/31/2006 -- SIRIUS Canada and Hertz Canada today announced the availability of SIRIUS Satellite Radio at three (3) major Hertz airport rental locations in Canada. With SIRIUS Satellite Radio in their Hertz rental vehicle, customers will be able to experience Canada's premium 110-channel lineup featuring the best programming and the most commercial-free music available on satellite radio in Canada.

Beginning October 31, Hertz and SIRIUS will offer satellite radio at airport rental locations in Vancouver, Toronto and Montreal. SIRIUS will be offered in a range of Hertz's rental vehicles including the Ford Escape, Chevy HHR, Hummer H3, Ford Explorer Ltd., Pontiac G6, Pontiac Montana and Toyota Camry for a nominal fee. Additional major Canadian markets will be rolled out thereafter. In total, Hertz offers SIRIUS in thousands of vehicles at more than 58 airport locations in North America.

"SIRIUS Canada is very excited to announce this program with Hertz Canada," said James Byun, Senior Director of OEM, SIRIUS Canada. "Based on the success of this program in the U.S., Hertz customers in Canada will be able to experience SIRIUS Canada's 110 channel line-up of commercial-free music as well as leading news, sports and exclusive entertainment and talk programming."

"Customers in Canada have been asking for satellite radio in their rental cars and we are pleased to be working with SIRIUS Canada as our satellite radio partner of choice," said Geno Diraddo, Director, Marketing and Sales for Hertz Canada. "Hertz has a history of leading the car rental industry with innovations that make the rental experience more convenient and enjoyable for the customer. SIRIUS takes the guess work out of finding high quality commercial-free music, sports, news and entertainment programming whenever a customer drives a Hertz rental for business or pleasure. Plus, it's a perfect fit with our other customer service initiatives."

About SIRIUS Canada

From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS Canada delivers 110 premium channels of the best commercial-free music, sports, news, talk and entertainment programming on radio. With a total of 65 commercial-free music channels -- the most in Canada -- SIRIUS is the original and only home of 100% commercial-free music. SIRIUS offers the broadest range of Canadian content on satellite radio with 11 English and French channels. SIRIUS Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier League Soccer and coming in 2007 -- NASCAR.

In Canada, SIRIUS' automotive partners include Aston Martin, BMW, Chrysler, Dodge, Ford, Hertz, Jaguar, Jeep, Land Rover, Lincoln, Subaru and Volvo.

For more information please visit:

About Hertz

Hertz, the world's largest general use car rental brand, operates from approximately 7600 rental location in 150 countries worldwide. For more information or reservations, contact your local travel agent or call Hertz toll-free 1-800-263-0600 (English) or 1-800-263-0678 (Francais), or visit the company online at

Media Contact:
For SIRIUS Canada:

Jeff Roman
SIRIUS Canada Inc.
Email Contact

For Hertz Canada Ltd.:

Paula Rivera
The Hertz Corporation
Email Contact