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Simply Wheelz by Hertz Drives Affordable, Easy Rentals in Orlando

Low Rates Starting at $15 a Weekend Day, Online Booking and Self-Service Rental Machines Make Renting in Orlando Even More Affordable, Simple and Fast

Aug 1, 2007

PARK RIDGE, NJ -- (MARKET WIRE) -- 08/01/2007 -- The Hertz Corporation is rolling out Simply Wheelz by Hertz, a new company under the Hertz brand that puts travelers in the driver's seat with faster, easier and more affordable access to today's most popular rental cars. With low, competitive rates starting at $15 a weekend day (with a 2-day minimum keep) and $94 a week, Simply Wheelz offers an easy-to-use website for reservations ( and an advanced self-service rental machine to rent and return vehicles. Simply Wheelz will accept online reservations beginning August 1, 2007 for rentals at its initial location in Orlando, Florida beginning September 1, 2007.

Designed for online customers who seek low prices from recognized companies, Simply Wheelz makes car rental economical and hassle-free. Customers reserve one of the 8 vehicle types offered online and, when arriving at the Simply Wheelz airport location, customers rent cars using a self-service rental machine similar to those used by the airlines. The one-stop self-service rental machine scans a bar code from the printed web reservation and scans the renter's driver's license, the customer selects a few additional options -- such as any additional drivers and insurance/waiver options -- and then the machine assigns a vehicle and prints the rental agreement. Once the rental transaction is completed at the machine, customers go straight to their car and proceed off the lot. It's that simple!

"More than 60% of the leisure car rental market is booked online today, and many online shoppers focus heavily on price," said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "Still, our research shows that these customers also look for a company that they recognize to ensure acceptable quality and reliability. Simply Wheelz allows The Hertz Corporation to effectively tap into that market as our online reservation process and self-service rental machines allow customers to reserve, rent and return cars simply, at a price competitive with other recognized value brands."

Travelers can book Simply Wheelz cars via its website, as well as through major retail travel websites, such as Expedia, Orbitz, Priceline and Travelocity. Since Simply Wheelz is a different company of The Hertz Corporation, there are service differences between the brands:

--  A selection of the most popular types of new, well-maintained rental
    cars from all major car classes is available,
--  A portable version of NeverLost®, Hertz's GPS navigation system, and
    child seats are available,
--  24-hour Emergency Roadside Assistance is available,
--  There are minimum keep requirements for Simply Wheelz reservations,
--  Hertz #1 Club and #1 Club Gold service are not available, and
--  Cars from the Hertz Prestige, Fun and Green Collections are not
    available in the Simply Wheelz fleet.

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 7,700 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, The Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment to customers ranging from major industrial companies to local contractors and consumers through more than 360 branches in the U.S., Canada, France and Spain.

To make reservations or for more information, customers can visit Simply Wheelz online at, call toll-free 1-888-999-9078, or contact their local travel agent. For information on The Hertz Corporation, visit the Company on the web at and, for Hertz Equipment Rental, visit the Company on the web at


Paula Rivera
The Hertz Corporation

Emma Pankenier/Brian Major
MMG Mardiks
212-219-7560 ext. 6764/6762