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Hertz Expands PlatePass(R) Videotoll Program to Florida Market

Hertz Customers Bypass Toll Traffic, Ensuring Smoother Drives

Oct 2, 2007

PARK RIDGE, NJ -- (MARKET WIRE) -- 10/02/2007 -- Following the successful launch of PlatePass®, an electronic toll payment service that enables renters to bypass cash toll lanes in Houston, Texas and the Northeast corridor, Hertz announces the program's expansion to the state of Florida's toll roads. PlatePass® provides renters a cost-effective way to save time and reduce stress on the road by allowing customers to use SunPass Only and E-Pass electronic toll-collection lanes throughout Florida. PlatePass® is an automated toll payment service offered by American Traffic Solutions, Inc.

"Since the PlatePass® program launch, Hertz has recorded thousands of toll transactions, and we are pleased to make this convenience accessible to customers throughout the state of Florida," said Charles L. Shafer, Senior Vice President, Hertz Quality Assurance and Administration. "Combined with other exclusive Hertz services, PlatePass® is another way Hertz strives to make driving more enjoyable and stress-free for our customers."

Hertz customers will be charged the actual tolls plus a daily service fee of $2.50 for days that they actually use the PlatePass® service, up to a maximum charge of $10 per week. Every Hertz vehicle in the United States has been pre-enrolled with PlatePass®, and no advanced commitment or contract is required for our renters to use this service in Florida.

In Florida, the new service leverages the state's existing toll system infrastructure that captures images of a car's license plates when they pass through toll areas. Once the customer has returned their rental vehicle, American Traffic Solutions will consolidate the accrued service fee and tolls. The PlatePass® system will electronically calculate the tolls and fees, which will be charged to the same credit card that was used to rent the vehicle. Detailed statements will be available by visiting

In 2006, Hertz began offering its customers the added convenience of PlatePass® services using E-ZPass transponders, which was available first at New York metro-area airport locations and throughout Manhattan. The program was later expanded to Boston, Atlantic City, Philadelphia, Baltimore and Washington, D.C., and the Company also offers a tagless system in Houston, TX.

American Traffic Solutions, Inc. (ATS) is a leading provider of technology and business solutions that support electronic toll and traffic management programs worldwide. ATS also provides electronic toll collection services for rental car companies and fleet owners through its PlatePass® Payment Services product. PlatePass® is a national interoperable network that makes the convenience of electronic toll collection available to rental car customers without additional electronics in the vehicle. ATS provides PlatePass® toll payment services three of the nation's largest rental car companies on some of the largest toll roads in the United States, including those in Florida, Texas, and throughout the Northeastern United States. Additionally, ATS provides photo traffic enforcement technology and services to more than 100 cities in North America. Headquartered in Scottsdale, Arizona, ATS is the most preferred provider for photo traffic enforcement programs among the largest North American cities and is the largest photo traffic enforcement provider in Texas, Arizona, Missouri, New York and Louisiana. For more information on PlatePass® please visit For more information on ATS, please visit

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (NYSE: HTZ), is the world's largest general use car rental brand, operating from approximately 7,800 locations in 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS** Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of equipment to customers ranging from major industrial companies to local contractors and consumers through more than 360 branches in the United States, Canada, France and Spain.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at For information on Hertz Equipment Rental, visit the company on the web at

** PlatePass is a registered trademark of American Traffic Solutions, Inc. SIRIUS is a registered trademark of SIRIUS Satellite Radio, Inc.

Paula Rivera
Hertz Global Holdings

Brian Major
MMG Mardiks
212-219-7560 ext. 6764