Hertz Appoints Mike Senackerib Senior Vice President, Chief Marketing Officer
Jul 31, 2008
PARK RIDGE, NJ -- (MARKET WIRE) -- 07/31/2008 -- Hertz Global Holdings, Inc. (
Mark P. Frissora, Hertz's Chairman and Chief Executive Officer, commenting on Senackerib's appointment, said: "Mike's outstanding professional background demonstrates his ability to deliver world class marketing and operational results in highly competitive product segments. As Hertz continues to innovate, becoming the first choice brand for vehicle and equipment rental solutions, Mike's experience leveraging well-known, brand name products gives him the ability to direct Hertz's many new and upcoming marketing initiatives worldwide and to lead our global marketing, pricing and yield management teams."
Mike first joined Kraft Foods in 1988 and rejoined the company in 1996 after working for Campbell Soup Company from 1992-1996 where he held increasingly senior marketing positions. While at Kraft Foods he developed global advertising and marketing campaigns for Oreo cookies, Milka chocolate, Ritz crackers and Toblerone chocolate, among many other Kraft food products. In operational and marketing capacities, he led several product launches resulting in $100 million+ sales globally.
Mr. Senackerib holds a B.A. from Lafayette College and an M.B.A. from Columbia University.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (
To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at www.hertz.com. For information on Hertz Equipment Rental, visit the company on the web at www.hertzequip.com.