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Hertz Equipment Rental Corporation Begins Operations in China

Sep 3, 2008

PARK RIDGE, NJ -- (MARKET WIRE) -- 09/03/2008 -- Hertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation (NYSE: HTZ) and a leading construction and industrial equipment rental business, has commenced operations in Shanghai, China. With an initial product line of aerial lifts, air compressors and generators, similar to some of the equipment HERC rents in the U.S., the Company plans to expand the collection to include cranes, excavators, rollers and wheel loaders.

"HERC has a strong growth agenda with a focus on geographical expansion," commented Mark P. Frissora, Chairman and Chief Executive Officer for The Hertz Corporation. "The equipment rental market in China is in its infancy and with an established presence there, HERC will be able to capitalize upon the growth of the Chinese marketplace over the coming years."

"We are constantly seeking out revenue and growth opportunities in the equipment rental market," commented Gerry Plescia, President, Hertz Equipment Rental Corporation. "Operating in China is critical to Hertz's overall strategy as it enables us to continue our geographical expansion while tapping into our diverse product line to service many of the growing industries in China, including the manufacturing, shipbuilding, industrial and construction markets."

HERC Asia targets multinational companies, which are already familiar with the rental concept, as well as large Chinese contractors and state-owned enterprises such as shipyards, refineries, highway construction and mining. Operating as its own foreign-owned enterprise with a national rental license, HERC seeks to work with local Chinese partners and to identify potential regions within the country for greenfield expansion.

Hertz Equipment Rental operates one of the world's largest equipment rental businesses, offering a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers through more than 375 branches in the United States, Canada, France and Spain. The Hertz Corporation is the world's largest general use car rental brand, operating from approximately 8,100 locations in 147 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 69 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa, Asia, and the Middle East. Product and service initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

For more information, visit HERC online at or to speak with the nearest branch, call HERC toll-free at 1-888-777-2700. For information on Hertz, visit the company on the web at or call, toll-free 1-800-654-3131.

Leann Sabato
The Hertz Corporation