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Hertz Celebrates 90th Anniversary With 9,000 Birthday Wishes All Year Long

Sep 25, 2008

UXBRIDGE, UNITED KINGDOM -- (MARKET WIRE) -- 09/25/2008 -- Hertz Europe has launched the 'Sale of the Century', and over the upcoming year is giving away 9,000 birthday wishes in the form of free and discount offers for its car and van rental customers across Europe. The 90th Anniversary promotions celebrate the vehicle rental giant's ninth decade since it first opened its doors to the public in September 1918 in Chicago, USA.

To kick off the year-long festivities, one thousand lucky customers in Europe will be offered the chance to hire a car for only £9 or 9 euros for one week from The "1,000 Hidden Car" offer is open to customers in qualifying Europe countries for online prepaid bookings made on Hertz websites between now until October 7th 2008 for pick up until December 15th 2008.*

In addition, Hertz, in partnership with Lufthansa, is granting 1,000 award miles from Miles & More, Lufthansa's frequent flyer programme, for every online car and van rental booking made between now until 31st January 2009. The offer is open to all members of the Lufthansa Miles & More frequent flyer programme.

Hertz also plans to launch surprise 90% off weekend discounts to 9 lucky customers at select downtown locations in Europe. Details of the promotions will be pre-announced on the company's website. More birthday wishes will given away to customers across Europe over the year in the form of surprises such as a free rental day, free Hertz in-car DVD entertainment, a free upgrade, or other special freebies.

Terms and conditions apply to the 1,000 hidden car and 1,000 free Miles & More award promotions, which can be located on the Hertz website.

Lesley Lindberg, Vice President of Marketing, Hertz Europe, said: "We thank all of our customers, each of whom has helped us create, develop and lead the industry for the last 90 years. What better way of celebrating our 90th anniversary than giving away 9,000 birthday wishes to our customers -- a once-in-a-lifetime sale of the century on a scale never before seen in the industry."

In September 2008, the UK's Travel Trade Gazette awarded Hertz as the Best Car Rental Company of the year, an accolade recognizing the company's excellence in both business and leisure travel.

* Terms and conditions

1,000 Hidden Cars Promotion

Customers from Belgium, France, Germany, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and the UK are eligible to participate. Destination countries included in the offer are: Austria, Balearics, Belgium, Canaries, Czech Republic, Denmark, France, Germany, Ireland, Italy, N. Ireland, Netherlands, Norway, Poland, Portugal, Slovak Republic, Spain, Sweden, Switzerland, UK, and the UAE.

Reservations must be made between now until 7th October 2008 for rentals to be taken between now and 15th December 2008. The £9, EUR 9, 90 NOK or 90 SEK rate for 1 week rental on economy or compact groups. The offer includes Unlimited Miles/KM, Collision Damage Waiver, Theft Protection, Location Service Charge, Vehicle location fee, Winter fee (where applicable) and local tax.

The offer works on a random basis, across selected network on different pick-up dates. This applies to 7 day rentals. If bookings match the hidden car dates for the lucky winner, £9/EUR 9/90NOK/90SEK will display. This offer is not available to staff members. Hertz will only offer one discounted price rental per customer. All car rentals are subject to Hertz terms and conditions. The offer is subject to the law of England and Wales.

1,000 Award Miles from Lufthansa Miles & More programme

All Hertz customers who are a member of the Lufthansa Miles & More frequent flyer programme are eligible to earn 1,000 award miles for qualifying rentals at any destination around the world. Reservations must be made online by the frequent flyer member at a Hertz website between now and January 31st, 2009 for rentals to be taken between now and January 31st, 2009. Blackout periods may apply. This offer is not available to staff members of Hertz or Lufthansa. Airline staff rates, inclusive tour rates, longterm rates and accident/replacement rates do not qualify for Miles & More award miles. All car rentals are subject to Hertz terms and conditions.

Notes to editors

At 90 years young, Hertz is the only truly global car rental company, operating from 8,100 locations in 147 countries. It all started with the pioneer of car renting, Walter L Jacobs, who, at the age of 22, opened a car rental operation in Chicago, USA in September 1918 with a dozen Model-T Fords.

Five years later John Hertz joined forces with Walter L Jacobs. By this time the business had 565 cars on the road and was generating annual revenues of $1 million -- meaning the car rental sector was well and truly born.

Over the years, Hertz created many industry firsts. Hertz opened the first airport rent-a-car location in Chicago in 1932, creating the concept of 'fly-drive'. It also became the first vehicle rental company, 75 years ago, to enable customers to collect a vehicle at one location and drop it off at another -- a service which is now common place throughout the rental industry.

The car rental industry's first frequent travellers club was also launched by Hertz with its Hertz #1 Club in 1972. The company launched the industry's first express service with its Gold program in 1980. In 1984, Hertz pioneered the first computerised driving directions.

More recently, Hertz has continued to lead the market with innovative car collections and the launch of the industry's first Worldwide Online Check-in service.

About Hertz

Hertz is the world's largest general use car rental company, operating from over 8,100 corporate locations in 147 countries. In 2008 Hertz celebrates its 90th year of delivering quality car rental solutions to leisure and corporate customers.

Product and service innovations such as Hertz #1 Club Gold, specially designed NeverLost satellite navigation systems, Hertz in-car DVD Entertainment and unique cars offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

Press contact:

Zoë White
Hertz Europe
Tel:  44 1895 553 000