Hertz NeverLost(R) and Greenopia(R) Bring Green Navigation to Rental Car Industry
Dec 9, 2009
PARK RIDGE, NJ and PLANO, TX -- (MARKET WIRE) -- 12/09/2009 -- The Hertz Corporation, (
The partnership is another first in the car rental industry for Hertz NeverLost, bringing to business and leisure travelers a credible one-stop resource for making informed green choices for healthier lives.
"Our strategy is to add relevant content to NeverLost and offer customers trip planning that enhances the overall travel experience," Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "With the addition of Greenopia to NeverLost Online Trip Planning Hertz is making easier for renters to harness the latest technology to make eco-friendly decisions while traveling in to unfamiliar locations."
The Greenopia feature on the Hertz NeverLost trip planning site offers eco-friendly listings in 11 categories. Thousands of Greenopia-rated resources are available for downloading from the NeverLost Online Trip Planning (www.neverlost.com) Greenopia feature for effortless routing to each location.
Greenopia, www.greenopia.com, has been described as the "Zagat's meets Consumer Reports" authority for going green. Green products, services and businesses across 54 categories are analyzed by Greenopia according to their level of commitment to environmental initiatives. Ratings are indicated by one to four Green Leaf Awards. All Greenopia-approved businesses must meet Greenopia's minimum qualifying standards for each category, and no paid listings are included in Greenopia guides.
Headquartered in Plano, TX, Navigation Solutions developed the first in-car navigation device for the car rental industry under the Hertz NeverLost® brand. Navigation Solutions provides turn-key installation, operation and maintenance for Hertz NeverLost®. The company is majority owned by The Hertz Corporation.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc. (