Hertz Turbo Charges its Status for the MotoGP World Motorcycling Championship
Jul 11, 2012
The Hertz Corporation (NYSE: HTZ), the world’s largest general use car rental brand, and MotoGP rights holder Dorna Sports have announced a two year extension to their global agreement, with Hertz moving from Provider to Rental Services Supplier in the MotoGP World Championship.
Partners since 2010, Hertz will continue to offer Dorna Sports a range of car and equipment rental services throughout the 2012 and 2013 season in the world’s premier motorcycling championship. Dorna Sports will continue to benefit from the rental of Hertz vehicles, power generators and climate control equipment used in the MotoGP Paddock. MotoGP provides Hertz with platform to showcase its range and reliability of services, including television coverage of Hertz branding on the track.
As part of the close collaboration between the companies, Hertz also served as title sponsor of the 2012 British MotoGP, which was held at Silverstone in June.
“We are delighted about the renewal of the contract between Hertz and Dorna Sports,” Michel Taride, President of Hertz International and Executive Vice President, Hertz Corporation, said. “Hertz will continue to accompany the eighteen-race series throughout four continents to provide vehicle and equipment rental services to Dorna Sports and benefit from global exposure of the Hertz brand. As the world’s premier motorcycling championship, MotoGP is an ideal platform to showcase our mobility solutions.”
Pau Serracanta, Managing Director Commercial Area Dorna, added: “I’m very pleased with the new agreement with one of our most important partners. As global sport providers, we need partners such as Hertz, who offer an excellent worldwide service for both vehicle and equipment rental. Our collaboration has been very successful to date, which is why we’ve gone ahead and renewed our partnership. A premier class racing series like MotoGP™ needs precision, punctuality and modern practices, which is why Hertz is the ideal company to fulfill our requirements.”