Customers Inspire Hertz to Go the Extra Mile
Jerome Bettis (a.k.a. "The Bus") and Hertz Partner to Kick Off New Campaign and Reward Customers with Special Experiences at the Big Game
Jan 23, 2020
NEW YORK and ESTERO, Fla., Jan. 23, 2020 /PRNewswire/ -- Today Hertz announced a new campaign that recognizes the people who helped make Hertz #1 in customer satisfaction by J.D. Power. To kick off the effort, Hertz partnered with American football running back, Jerome "The Bus" Bettis to celebrate customers with special experiences at the Big Game. One lucky Hertz Gold Plus Rewards member will win a grand prize* of a Hertz helicopter tour of the host city and chauffeured car service to the stadium. Plus, 100 customers (50 winners plus guest) will ride in style to and from the Big Game* in a decked-out Hertz bus. To broaden the celebration, Hertz is offering $300 Hertz certificates to winners who engage with the brand on Instagram.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8584353-hertz-jerome-the-bus-bettis-big-game-extra-mile-campaign/
"Our customers inspire us every day and we love the opportunity to go the extra mile for them," said Jayesh Patel, Senior Vice President of Hertz Brand. "We're excited to work with first-class football great Jerome "The Bus" Bettis to offer a unique and special experience in Miami for the Big Game. We know that the journey to get there is as important as the destination itself. This is just the beginning of celebrating with our customers as a thank you for all they do to inspire us."
The Hertz "Extra Mile" campaign first starts with the Big Game experience, followed by TV, digital and social advertising beginning in February. The advertising will celebrate the inspirational people who go the extra mile for their families, friends and communities like the dedicated soccer moms and dads who shuttle teams to the game, to those who give their time to help friends move. The campaign aims to spotlight the selfless acts that in turn inspire the Hertz team to go the extra mile to make their customers' journeys special.
"I worked hard to be at the top of my game, and I want to work with others who are #1 like Hertz," said Jerome Bettis, Senior. "My family and I have been loyal Hertz customers for years because of the great service we always receive from the Hertz team. I'm honored to partner with Hertz to kick off their "Extra Mile" campaign in football territory.
About the Hertz Big Game Sweepstakes
Others wanting to participate in the festivities can win $300 towards their future Hertz rental by sharing the Hertz Big Game Instagram post to their story and tagging @hertz and liking @hertz Instagram page. One winner will be chosen each day between January 23rd and February 1st.
*Prize package includes transportation (bus ride or helicopter) to and from the game. Prize does not include tickets to the game.
Hertz pioneered the car rental industry more than 100 years ago and today is owned by Hertz Global Holdings, Inc. which includes Dollar and Thrifty vehicle rental brands and fleet management leader Donlen Corporation.
SOURCE Hertz Global Holdings, Inc.
For further information: Hertz Media Relations, firstname.lastname@example.org OR Stephanie DiPisa, Stephanie@X2PR.com, 646/591-1284