Hertz and Lufthansa launch 'Travel Seamless' campaign to mark partnership renewal, offering customers a premium experience
- Collaborative marketing campaign celebrates new partnership extension, showcasing the premium travel experience - both in the air and on the road -offered by Hertz and Lufthansa
- Hertz and Lufthansa customers will benefit from six times the amount of "Miles & More" frequent flyer award miles when renting with Hertz from October 1 to December 15, 2019.
Oct 2, 2019
LONDON, Oct. 2, 2019 /PRNewswire/ -- Hertz Europe Ltd., part of Hertz Global Holdings, Inc. (NYSE: HTZ), and Lufthansa, Europe's largest airline, have announced a partnership extension and new brand campaign celebration. The continuation of this successful relationship will offer customers a seamless 'premium' travel experience, both in the air and on the road.
To mark the ongoing partnership, which began in 2013, a new co-branded, two-year campaign from Hertz and Lufthansa will launch on October 1st. The campaign underscores both brands' premium offerings – Hertz's range of luxury vehicles and Lufthansa's top modern aircraft – and is encapsulated by the message: "Premium in the Air and Premium on the Road – Travel Seamless."
Vincent Gillet, Hertz VP of International Marketing, said: "Hertz and Lufthansa offer customers a seamless, premium travel experience. This partnership extension bolsters our relationship with one of the world's best airlines, and is significant in highlighting both brands' premium offerings. As a result of this ongoing partnership, customers will be able to continue to enjoy a wide range of mutual benefits."
Erik Mosch, Vice President Product Management Ancillary Services
In addition, Hertz 24/7 powers the Lufthansa CarPool, a fleet of car sharing technology enabled vehicles for Lufthansa's employees in seven important German cities. Hertz also operates as Lufthansa's exclusive partner for the provision of corporate car rental services to the airline's employees globally and, when occasional flight disruptions take place, it provides car rental vehicles on demand for customers and crew.
The video of the campaign was shot on location at Frankfurt airport (Lufthansa's base) and on the west coast of Ireland. It cleverly exemplifies the brand proposition by showing a traveller enjoying a seamless transition between his journey in the air and on the road.
The visuals on board the flight and in the car show freedom and stress-free travel, highlighting the premium service that both companies provide.
More information about Lufthansa's new premium brand is available at:
SOURCE Hertz Global Holdings, Inc.
For further information: Hertz Media Relations, firstname.lastname@example.org