Hertz Introduces Greater Flexibility and Freedom with New Vehicle Subscription Service
Hertz expands its multi-month rental program with new two-tiered subscription service in Atlanta and Austin
Jun 4, 2019
ESTERO, Fla., June 4, 2019 /PRNewswire/ -- The Hertz Corporation, (NYSE: HTZ) one of the world's largest car rental companies, today announced a vehicle-subscription service that will give customers even more flexibility and freedom with their transportation needs. Hertz My Car, which is available in Atlanta, Georgia and Austin, Texas, will give customers access to Hertz's best fleet ever, including a diverse range of sedans, crossovers, SUVs and trucks through a convenient, all-inclusive monthly subscription. Hertz will offer two tiers of the program to best suit customers' preferences.
"Hertz My Car enables customers to choose vehicles that best match their needs and offers freedom and flexibility from vehicle ownership and maintenance costs, which is especially appealing to those seeking alternatives to owning or leasing a car," said Jayesh Patel, Hertz Senior Vice President of Brand. "Atlanta and Austin are prime testing grounds with diverse and progressive communities and we look forward to combining the insights we gain there with our fleet management and service expertise to expand Hertz My Car leveraging our extensive network of more than 3,500 Hertz locations nationwide."
Consumer preferences toward vehicle ownership and leasing are shifting. According to a survey by Cox Automotive, nearly 40 percent of those surveyed said that while access to transportation is necessary, owning a vehicle is not. For urban respondents, 57 percent said private vehicle ownership is not necessary to get from point A to point B.
For consumers interested in vehicle subscription, Hertz My Car provides a hassle-free, all-inclusive solution that gives customers access to a wide variety of vehicles that fit their budget and needs, and with no long-term commitments.
How Hertz My Car Works
"As we see consumer transportation needs change, it's an exciting time to further evolve our products and services to deliver on our value proposition – at Hertz, we're here to get you there," said Patel. "We feel well positioned to lead in vehicle subscription services. We've seen growth in our longer-term rentals in recent years which we believe is one of several positive indicators the time is right for this service. We also have a strong and consistent focus on enhancing our customers' experience including recent innovations such as our redesigned mobile app and Hertz Fast Lane powered by CLEAR that gets customers on the road faster than before."
Innovative and Evolving Mobility Solutions
For more information about Hertz My Car, visit www.hertz.com/hertzmycar.
*Taxes excluded. Upon subscription approval, there is a one-time enrollment fee of $250. Terms & conditions apply.
SOURCE The Hertz Corporation
For further information: For further information: Hertz Media Relations, firstname.lastname@example.org