Hertz Renews Partnership With Disneyland Paris For A Further Five Years
Jun 23, 2016
LONDON, June 23, 2016 /PRNewswire/ -- Hertz Global Holdings, Inc. (NYSE: HTZ) will continue to serve as the official car rental partner for Disneyland Paris – Europe's top tourist destination - for a further five years, following a recent renewal agreement.
The partnership, which celebrated its 20th anniversary in 2015, has been expanded beyond France to a European level. As a result, Disneyland Paris guests (totalling 14.8 million annually) will benefit from special car rental rates in locations across Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the UK, from the end of this year.
To mark its partnership renewal, Hertz and Disneyland Paris will kick off a new program of joint marketing activity. Hertz will also continue to benefit from exposure in the resort, including ongoing sponsorship of the Main Street Vehicles attraction. The car rental company's product line includes the Family Collection, an ideal choice for groups and families visiting the parks.
Michel Taride, Group President, Hertz International, said: "Disneyland Paris is undeniably one of the best and most popular tourist attractions in Europe and we're proud of our special relationship with the park for more than 20 years. This latest agreement will mean continued collaboration between Hertz and Disneyland Paris for the benefit of all of our customers."
Thierry Pedros, Vice President of Strategic Alliances at Disneyland Paris and The Walt Disney Company EMEA, commented: "We're delighted about this lasting partnership. The extension of this agreement illustrates our shared desire to build privileged relationships with European visitors, and to help them have access to everything necessary for a truly successful stay at Disneyland Paris."
About Disneyland Paris
Disneyland Paris is Europe's leading tourist destination, with 300 million visits since its opening in 1992, and around 15,000 Cast Members working onsite. There are over 500 different job classifications, and the employees collectively represent more than 100 nationalities and speak 20 languages. Disneyland Paris is the number one private employer of its home region (Seine-et-Marne) and the number one single-site employer in the whole of France. In addition to its direct jobs, Disneyland Paris has a significant economic impact with its activity generating 56,000 direct and indirect jobs in France.
About Hertz Global Holdings
Hertz Global Holdings operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately 9,980 corporate and licensee locations throughout approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz Global Holdings is the largest worldwide airport general use car rental company with approximately 1,635 airport locations in the U.S. and more than 1,320 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global Holdings apart from the competition.
Additionally, Hertz Global Holdings owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business in international markets and sells vehicles through its Rent2Buy program. The Company also owns Hertz Equipment Rental Corporation ("HERC"), one of the largest equipment rental businesses with approximately 280 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors. For more information about Hertz Global Holdings, visit: www.hertz.com.
SOURCE Hertz Global Holdings, Inc.