Award-winning Hertz Gold Plus Rewards loyalty program marks third birthday
Hertz celebrates anniversary by surprising rental customers with elite car upgrades
Dec 8, 2014
LONDON, Dec. 8, 2014 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) is celebrating the three-year anniversary of its award-winning loyalty programme by surprising customers with luxury car upgrades and giving away thousands of points.
Members renting in Amsterdam, Frankfurt, London, Madrid, Paris and Rome have unexpectedly been handed the keys to some of Hertz's elite cars, including the Jaguar F-TYPE Coupe, Range Rover Vogue and Nissan GTR as part of the initiatives to mark the milestone for Hertz Gold Plus Rewards®. Additionally, ninety members received tickets for Disneyland Paris for them and their family or friends.
This month, continuing the anniversary celebrations, a prize of 3,000 extra points will be given to five lucky winners while those members residing in Belgium, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Spain, Switzerland and the UK will be able to earn double points on rentals.
The milestone for the programme in Europe, the Middle East and Africa caps an impressive 12 months for Hertz Gold Plus Rewards®, having won several coveted awards, including Best Rewards Programme and Best Overall Benefits from FlyerTalk.com. The programme also received the 2013 COLLOQUY Loyalty Award, which recognizes groundbreaking innovations in loyalty marketing.
In total, Hertz Gold Plus Rewards has awarded more than 400 million points to its members in 2014, of which 36 million have been redeemed for 60 thousand reward days.
Michel Taride, Group President Hertz International, said: "We have endeavoured to make our customer loyalty programme the best in the industry to give people something back each time they rent a car with us.
"The numerous accolades in the past year reflect our commitment to creating the most innovative system to reward our members and show our gratitude to them.
"What better way to toast the programme's third birthday than to offer our customers the chance to experience the cream of our fleet by taking some of the most beautiful cars on the road for a spin."
The vehicles used for the complimentary car rental upgrades Hertz gave away are part of its unique Dream and Prestige Collections. The two high-end vehicle ranges include some of the finest cars in the world, such as the Aston Martin, Bentley, Jaguar, Maserati, Mercedes AMG and Porsche.
The anniversary also sees a raft of enhancements to the programme, including making it easier for Gold members to move up in status and enjoy additional benefits.
Customers can now attain the scheme's Five Star® rating after seven rentals instead of 10, while the threshold for qualifying for the President's Circle® is now 20 rentals – down from 30 previously.
Hertz has also introduced the following additional changes to the Gold Plus Rewards® programme:
Hertz Gold Plus Rewards® is one of the few free loyalty programmes in the industry. To become a member, customers can enrol online at www.Hertz.co.uk or at a Hertz rental counter.
Once enrolled, members can earn points against money spent on all qualifying rentals and have the flexibility to use their points when it is convenient for them as points do not automatically expire.
More information about Hertz Gold Plus Rewards® customer loyalty programme is available from www.Hertz.co.uk.
The Hertz Corporation operates the Hertz, Dollar, Thrifty and Firefly car rental brands in approximately more than 11,500 corporate and licensee locations throughout 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand with more than 1,400 airport locations in the U.S. and a presence at more than 250 international airports. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Family, Fun, Green and Prestige Collections set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy programme. The company also owns Hertz Equipment Rental Corporation (HERC), one of the largest equipment rental businesses with more than 340 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors. For more information about Hertz, visit: www.hertz.com.
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SOURCE The Hertz Corporation