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Hertz Introduces 11 New NeverLost® My Explore™ Travel Apps

My Explore Companion Apps Integrate Mobile Technology with Online Trip Planning and In-Car GPS

PR Newswire
Apr 18, 2012

PARK RIDGE, N.J. and PLANO, Texas, April 18, 2012 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) and Navigation Solutions, a wholly-owned subsidiary of Hertz, announce the launch of 11 new travel apps for the iPhone. The apps are part of a suite of travel planning tools designed to make creating itineraries and experiencing cities easier and more exciting. Consumers can download their first app for free; each additional app is 99 cents.

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"NeverLost's My Explore apps feature custom content and cutting-edge technology that fully leverage Navigation Solutions' knowledge of the travel market," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "Hertz's focus is always on the customer experience. By taking an all-encompassing approach with our technology, we are able to enhance the Hertz customer experience beyond the car, making Hertz NeverLost a complete travel solution that no other competitor can offer."

Hertz NeverLost® My Explore™ debut cities include: Dallas-Fort Worth, Las Vegas, Los Angeles, Miami-West Palm Beach, New York, Sacramento-Northern California, Orlando, San Diego, San Francisco Bay Area, Boston and Washington, D.C.

Ideal for business and leisure travelers, each app has six custom categories:  Explore, Top Must See, Events, Favorites, Tours and Neighborhoods.  Highlights include:

  • Tours:  Rediscover a city with unique tours. In Dallas, follow the footsteps of the notorious outlaws "Bonnie and Clyde". Or, while traveling in San Francisco, visit the infamous Alcatraz.
  • Local Neighborhoods:  My Explore apps allow travelers to explore niche neighborhoods like New York City's Little Italy to locate that quaint shop or cozy Italian restaurant you wouldn't find otherwise.
  • Events:  In town for just a short trip? The apps can help you find a fun special event, updated weekly, or pick a top, must-see attraction like Boston's Faneuil Hall.

Other features include Augmented Reality, customized voice narratives and text descriptions for must-see sites, tours, shopping, neighborhoods, favorites and restaurants, access to a 5-day forecast, as well as the latest iconic city images and a way to share your experience via Facebook and Twitter.

The first app in the series, My Explore Hawaii, covered the Hawaii travel market on the islands of Oahu, Maui, Kauai, and Big Island, and originally launched in May 2011. Additional cities are expected to be added mid-year for a total of 18 My Explore cities.

The My Explore app complements Hertz NeverLost navigation unit with download codes for easy transfer of information to the unit and routing. Hertz NeverLost is available upon request in select Hertz vehicles for $12.99 per day, which is supported by free online trip planning at 

Unique to Hertz NeverLost travel services is access to free, concierge-style customer service that offers live travel support. Travel experts can be reached at 1-800-823-2547 from 6:30 a.m. to midnight, seven days a week, for help with trip planning, tips and re-routing of any travel plans. Pre-planned trips or last-minute travel changes can be wirelessly sent to the car for seamless and stress-free travel.

My Explore city apps are only available on the iPhone and in the iTunes store. The first app is free, with additional city map priced at $0.99 each. To download the app for free, click on the link:

Visit My Explore on Twitter and on Facebook at

About Navigation Solutions LLC
Plano, TX-based Navigation Solutions, a wholly-owned subsidiary of The Hertz Corporation, is the developer of the Hertz NeverLost® travel system, a user-friendly and customizable route-guidance system that provides turn-by-turn audio and visual driving directions to virtually any destination in the United States, Canada and Puerto Rico as well as online travel planning.  NeverLost also develops and markets customized destination-specific smartphone mobile applications for travel under the My Explore™ mobile app brand.

About The Hertz Corporation
Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,500 corporate and licensee locations in approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the number one airport car rental brand in the U.S. and at 119 major airports in Europe. In addition, the Company has sales and marketing centers in 60 countries which promote Hertz business both within and outside such country. Product and service initiatives such as Hertz Gold Choice, Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, Sirius XM Satellite Radio, and unique cars and SUVs offered through the Company's Adrenaline Prestige and Green Traveler Collections, set Hertz apart from the competition. In 2008, the Company entered the global car sharing market with its service now referred to as Hertz On Demand which rents cars by the hour and/or by the day, at various locations in the U.S., Canada and Europe.  Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of rental equipment, from small tools and supplies to earthmoving equipment, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers, from approximately 315 branches in the United States, Canada, China, France, Spain, Italy and Saudi Arabia, as well as through its international licensees.  Hertz also owns Donlen Corporation, based in Northbrook, Illinois, which is a leader in providing fleet leasing and management services.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3001. Information and reservations are also available on the web at

SOURCE The Hertz Corporation