Hertz Raises The Bar -- Again
Rental Leader Launches Industry First, Allowing Renters to Reserve a Range of Cars and SUVs by Brand and Model as Part of #1 Club Revamp
The Hertz Corporation announces several enhancements to Hertz #1 Club, Hertz' industry-leading, no-cost expedited reservation and rental program, including a long-awaited industry first: the ability to select and reserve brands and models of specific cars and SUVs at 23 major airports across the United States. The "brand and model" reservation program launches initially in 12 vacation destination airports in Florida and California with 11 additional airports coast-to-coast to be added during 2005.
"Hertz #1 Club has always provided customers with an expedited reservation and rental process," commented Brian Kennedy, Executive Vice President, Marketing and Sales for Hertz. "However, our research has shown that many vacationing customers want the ability to select specific brands and models of vehicles, as we have been offering through the Hertz Prestige Collection of luxury vehicles since 2001. With the new enhancements to #1 Club, customers are now able to choose between a traditional 'car class' reservation or, now, a specific brand and model vehicle at no extra cost, proving that, once again, Hertz responds to ensure that our customers receive the service and cars they want and expect."
Beginning December 1, 2004, Hertz #1 Club members, including #1 Club and #1 Club Gold, making reservations for rental pick up after January 1, 2005 via http://www.hertz.com/ or through the company's toll-free reservation number, 1-800-654-3131, for weekend or weekly rentals, will be able to take advantage of the brand and model choice for specific mid-size, full-size, sporty, and premium cars, and SUVs.
Additional upgrades to Hertz #1 Club include: -- discounts on child seats, -- no extra additional driver charge for spouses/domestic partners of the #1 Club customer; and -- a special "Members Only" discount for each reservation and promotional offers for weekly and weekend rentals sent by email to #1 Club members. Other Hertz #1 Club perks include: -- a faster reservation process, -- faster rental pick-up at more than 50 airport locations in the US, and -- members may earn Hertz #1 Awards® Points that may be redeemed for Hertz free rental day certificates (see footnote).
Hertz #1 Club, established in 1972, offers customers speed, savings and, now, selection! Membership is free and is available worldwide.
For more information about Hertz or Hertz #1 Club, visit Hertz on the web at http://www.hertz.com/ or call, toll-free 1-800-654-3131.
Hertz operates from approximately 7,200 locations in more than 150 countries worldwide.
#1 Club Make and Model Reservability Locations available January 1, 2005: Florida: Orlando Miami Fort Lauderdale Tampa West Palm Beach Fort Myers California: Los Angeles San Francisco Oakland San Diego Orange County Ontario Makes and Models Available for Reservations: Mid-Size Mazda6 Special Sporty Mustang Coupe Full-Size Taurus Camry Premium Grand Marquis Buick LaSabre SUV: Explorer Expedition
** Hertz #1 Club members must be a resident of the US, Canada, Puerto Rico, or St. Thomas, USVI to collect and redeem Hertz #1 Awards points.
SOURCE: The Hertz Corporation
CONTACT: Pamela Johnston, +1-212-629-8445,
Web site: http://www.hertz.com/
Company News On-Call: http://www.prnewswire.com/comp/406850.html