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Hertz Raises The Bar -- Again

Rental Leader Launches Industry First, Allowing Renters to Reserve a Range of Cars and SUVs by Brand and Model as Part of #1 Club Revamp

PRNewswire
PARK RIDGE, N.J.
Oct 26, 2004

The Hertz Corporation announces several enhancements to Hertz #1 Club, Hertz' industry-leading, no-cost expedited reservation and rental program, including a long-awaited industry first: the ability to select and reserve brands and models of specific cars and SUVs at 23 major airports across the United States. The "brand and model" reservation program launches initially in 12 vacation destination airports in Florida and California with 11 additional airports coast-to-coast to be added during 2005.

"Hertz #1 Club has always provided customers with an expedited reservation and rental process," commented Brian Kennedy, Executive Vice President, Marketing and Sales for Hertz. "However, our research has shown that many vacationing customers want the ability to select specific brands and models of vehicles, as we have been offering through the Hertz Prestige Collection of luxury vehicles since 2001. With the new enhancements to #1 Club, customers are now able to choose between a traditional 'car class' reservation or, now, a specific brand and model vehicle at no extra cost, proving that, once again, Hertz responds to ensure that our customers receive the service and cars they want and expect."

Beginning December 1, 2004, Hertz #1 Club members, including #1 Club and #1 Club Gold, making reservations for rental pick up after January 1, 2005 via http://www.hertz.com/ or through the company's toll-free reservation number, 1-800-654-3131, for weekend or weekly rentals, will be able to take advantage of the brand and model choice for specific mid-size, full-size, sporty, and premium cars, and SUVs.

  Additional upgrades to Hertz #1 Club include:
  -- discounts on child seats,
  -- no extra additional driver charge for spouses/domestic partners of the
     #1 Club customer; and
  -- a special "Members Only" discount for each reservation and promotional
     offers for weekly and weekend rentals sent by email to #1 Club members.

  Other Hertz #1 Club perks include:
  -- a faster reservation process,
  -- faster rental pick-up at more than 50 airport locations in the US, and
  -- members may earn Hertz #1 Awards® Points that may be redeemed for
     Hertz free rental day certificates (see footnote).

Hertz #1 Club, established in 1972, offers customers speed, savings and, now, selection! Membership is free and is available worldwide.

For more information about Hertz or Hertz #1 Club, visit Hertz on the web at http://www.hertz.com/ or call, toll-free 1-800-654-3131.

Hertz operates from approximately 7,200 locations in more than 150 countries worldwide.

  #1 Club Make and Model Reservability Locations available January 1, 2005:

  Florida:    Orlando
              Miami
              Fort Lauderdale
              Tampa
              West Palm Beach
              Fort Myers

  California: Los Angeles
              San Francisco
              Oakland
              San Diego
              Orange County
              Ontario

  Makes and Models Available for Reservations:

   Mid-Size         Mazda6
   Special Sporty   Mustang Coupe
   Full-Size        Taurus
                    Camry
   Premium          Grand Marquis
                    Buick LaSabre
   SUV:             Explorer
                    Expedition

** Hertz #1 Club members must be a resident of the US, Canada, Puerto Rico, or St. Thomas, USVI to collect and redeem Hertz #1 Awards points.

SOURCE: The Hertz Corporation

CONTACT: Pamela Johnston, +1-212-629-8445, Pamela@pjinc.net; or Paula
Stifter, +1-201-307-2824, Pstifter@hertz.com, for Hertz Corporation