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News Releases

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News Releases Redesigned

Easier Reservation Process, More Content for Hertz Customers

Jul 11, 2002 has been redesigned to further simplify and personalize the online reservation process and to provide browsers and customers more content to enhance the overall car rental experience. In addition to its popular "Special Offers" section, the new site features a newly redesigned reservation section; a section explaining all about Hertz' rental programs, services, vehicles and locations, basically everything one needs to know "Before You Rent;" and an entirely new section with driving directions and weather information to help customers plan "While You're There".

Brian Kennedy, Hertz Executive Vice President, Marketing and Sales, commented, "Hertz' online business continues to grow rapidly to almost 15% of all US reservations, with most of these reservations being booked directly at For the first time, in April of this year, we had more than 1.75 million visitors to, another first for the car rental industry. We are now improving our web site to make sure that we continue giving customers what they really want when they do business with us online."

Claude Burgess, Hertz Vice President, Technology and e-Commerce, commented, "Since we first launched in 1997, we have continually monitored customer feedback and changes in technology, and that work has culminated in the revamped site we fully launched on April 11, 2002. We utilized the latest technology and web design to provide even easier navigation and a more intuitive reservation process. Responding to customer feedback, the new site provides easy access to more pre-reservation information and reduces the time spent booking reservations."

The new "Before You Rent" section details Hertz' rental programs and services, location and vehicle guides, optional services that can be purchased when picking up the vehicle, and includes a full list of rental terms and conditions. To make the reservation process easier, the site offers a shopping cart feature with its "Remember" button so that any products, services and special offer choices are automatically incorporated into the reservation.

The simplified reservation process, "Get a Quote ... Reserve a Car," incorporates "Before You Rent" and "Special Offers" choices. For Hertz #1 Club and #1 Club Gold members, personal preferences are automatically incorporated into the reservation. A side bar outlines rental details for easy reference. Customers in the reservation process are always free to browse other pages on without loosing reservation information already provided. To return to their reservation, customers simply click the "Return to Reservation In Process" link that can be found on the upper left-hand corner of the site. Once completed, the customer automatically receives an e- mail confirming the reservation.

The "While You're There" section contains road maps with point to point driving directions, recommended safety tips and weather information.

Other sections that can be accessed easily by tabs at the bottom of the site include:

   *  Special Offers -- Includes details of current promotions; utilizes the
      "Remember" feature, incorporating the offer into the reservation
   *  Clubs -- Home to #1 Club and #1 Club Gold information where account
      enrollment and updates can be made, and membership history and
      receipts can be obtained.  In addition, a "my trips" section stores #1
      Club Gold member data for easy access to previous reservations and
      provides the ability to build re-bookable reservations for repeat
   *  Business-to-Business -- Provides details of available business
      programs, including business account program enrollment and
      meetings/convention services.
   *  Customer Support -- Allows customers to request a receipt, contact
      Hertz and provide feedback on any aspect of the rental experience.
   *  Help -- Provides assistance while on

For more information or reservations, visit Hertz web site at or, customers may still call their local travel agent, or call Hertz directly at 1-800-654-3131.

The Hertz Corporation operates from more than 7000 locations in the US and more than 150 other countries.


SOURCE: The Hertz Corporation

CONTACT: Paula R. Stifter of the Hertz Corporation, +1-201-307-2824