Hertz Launches Prestige Collection
The Hertz Corporation has launched the Hertz Prestige Collection (HPC), a car rental program combining luxury cars with premium services at 20 locations in North America. The program is expected to expand to 40 locations in North America, Europe and Australia by 2003.
Craig Koch, President and CEO, speaking at an HPC kick-off event at Hertz Headquarters in Park Ridge, NJ, said, "In the near future we will have well over 10,000 luxury vehicles in this program and we already have the customer interest, facilities and employees necessary to make this program a success."
Koch added, "We launched the program on June 1, and already we have several thousand Prestige Collection reservations, confirming the results of a successful pilot program we've run for the past 18 months. We expect continued, strong demand from vacationers, business people, individuals and families participating in special events in their lives, and car buyers who want to test drive these vehicles for several days."
Koch also noted that the vehicles in the Prestige Collection will be provided by Ford's Premiere Automotive Group featuring, initially, Volvo S60, S80 and the V70 and XC Cross Country Wagons; Lincoln LS and Navigator; Jaguar S and X types; and the Land Rover Discovery. "The scale of this luxury car rental program is unprecedented and our customers will be able to reserve a specific model, which is yet another first for a national car rental company."
Joe Nothwang, Hertz' President of Car Rental for the Americas and Pacific, added that the Company has targeted major tourist and business markets for the first phase of the program. "In Phase One we have included Los Angeles, San Francisco, Orange County, San Diego, Miami, Orlando, Tampa, Ft. Lauderdale, West Palm Beach, Boston, Chicago, Denver, Dallas, Phoenix, Atlanta, Washington DC, Toronto, Montreal and Vancouver in the HPC program," he said.
Nothwang added that a number of premium services also distinguish HPC from other car rental programs. "We have created special phone and internet access for our Prestige Collection customers to expedite the reservation process. We will offer free pick up and delivery from suburban hotels and resorts and these cars will always be in a prominent, convenient location at our airport locations. Every HPC car will have our NeverLost on-board navigation system included at no additional charge. Finally, we will have staff dedicated to make sure Prestige Collection customers are completely comfortable with their vehicle before they start their journey," he said.
Hertz, a wholly owned subsidiary of Ford Motor Company, is the largest car rental company in the world, operating from 7000 locations in over 140 countries.
SOURCE: The Hertz Corporation
Contact: Richard Broome of Hertz Corporation, 201-307-2486
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