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Hertz Prestige Collection Takes Luxury Rental Service to a New Level

Apr 30, 2001

On June 1, 2001, Hertz launches another new level of premium car rental service with the Hertz Prestige Collection, an exclusive program that combines several makes and models from Premier Automotive Group, an enterprise of Ford Motor Company, including Jaguar, Land Rover, Lincoln and Volvo, with Hertz' exclusive customer services.

Phase I of the launch includes 20 markets in the United States and Canada. Hertz plans to expand the program to 19 more North American markets by the end of 2003 and to several select European and Australian cities next year.

Brian J. Kennedy, Hertz' Executive Vice President, Marketing and Sales said, "Hertz Prestige Collection supplements our core car rental business with a new niche market for luxury vehicles and first class service. This program is unmatched by any other rental car company, in terms of the brands, models and number of vehicles available, the service package and, over time, the international scope of this initiative."

Victor Doolan, Executive Director, Premier Automotive Group, said "This collection represents a marriage of fine vehicles from Premier Automotive Group and first class service from Hertz. Hertz Prestige Collection is consistent with our view that people who select a Premier Automotive Group vehicle desire an exciting and pleasurable experience."

In Phase I, Hertz Prestige Collection vehicles and services, will be available in 17 U.S. markets: Los Angeles, Orange County, San Francisco, San Diego, Las Vegas, Dallas, Denver, Phoenix, Atlanta, Orlando, Miami, Tampa, Fort Lauderdale, West Palm Beach, Washington, D.C., Chicago, and Boston. In Canada, the program will be located in Vancouver, Montreal and Toronto.

  The service component of the Hertz Prestige Collection program includes:

   --   Model specific reservability of Jaguar, Land Rover, Lincoln and
   --   Dedicated, on-site staffing to answer questions about the vehicles
        and assist customers
   --   Free pick-up and return from suburban hotels and resorts within a
        15 mile radius of Hertz Prestige Collection locations
   --   Vehicles parked in a weather protected, identified area
   --   Reservations at a new toll-free number 800-654-2250
   --   Special section at for information on the Hertz Prestige
        Collection vehicles, services and locations
   --   Expedited return service
   --   Complimentary NeverLost®, Hertz' on board navigational system in
        all HPC vehicles
   --   One year fee-waived membership in Hertz #1 Club Gold®
   --   Bonuses on airline miles or #1 Club Awards® through 12/31/01

Hertz operates from approximately 7000 locations in more than 140 countries. Hertz is a wholly-owned subsidiary of Ford Motor Company.

SOURCE: Hertz Corporation

Contact: Robin West of Hertz Public Affairs, 201-307-2448,

Company News On-Call: or fax,
800-758-5804, ext. 406850