Hertz Drives Past Car Rental Competitors In Media Metrix Travel Industry Website Rankings
PARK RIDGE, N.J., April 26 /PR Newswire Interactive Release/ -- Hertz' U.S. website, hertz.com, receives the most number of U.S. visitors among car rental companies according to Media Metrix's Digital Media Audience Report of travel industry websites. In a recent survey, hertz.com received more than one million unique visitors during the month of March 2001, ranking 23rd among all travel industry websites reviewed by Media Metrix, and outpacing the next car rental company by more than 325,000 unique visitors a month. This is the first time that a car rental company has surpassed one million unique visitors in a single month in the Media Metrix ratings.
Brian Kennedy, Executive Vice President, Marketing for Hertz commented, "Hertz' Internet business has been growing dramatically over the past three years and Media Metrix's findings confirm our experience. We were pleased to learn that we are attracting the highest number of visitors to our website among car rental companies, and we agree with Media Metrix that unique website traffic is a valid and unbiased measurement criteria."
In the US, almost 10% of Hertz' car rentals are reserved over the Internet with the overwhelming majority of that business booked directly on hertz.com. The site, first introduced in 1997, has been continually upgraded to provide visitors with the tools and information needed to efficiently research and reserve a vehicle. In addition to offering Hertz' lowest published rates, hertz.com provides a variety of features including:
-- A fully interactive on-line reservations system -- On-line enrollment for #1 Club and #1 Club Gold that utilizes e-sign technology -- #1 Club Gold member profile updates -- On-line enrollment for Hertz' Business Account Program -- An expanded vehicle guide -- Worldwide locations listing and contact information
For more information or reservations visit Hertz' website at http://www.hertz.com/ or, customers may call their local travel agent, or Hertz toll-free at 1-800-654-3131.
The Hertz Corporation, the world's largest car rental company, operates from approximately 7,000 locations throughout the US and in more than 140 countries.
SOURCE: Hertz Corporation
Contact: Paula Stifter of Hertz, 201-307-2824
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