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Hertz Named Official Car Rental Company of 'Ski Utah'

PRNewswire
PARK RIDGE, N.J.
Jan 22, 2001

The Hertz Corporation , the world's largest car rental company, has been named the official car rental company for Ski Utah, the for profit marketing arm of the not-for-profit Utah Ski and Snowboard Association.

As the exclusive car rental company of Ski Utah, the Ski Utah homepage, http://www.skiutah.com/, provides an interactive button that links visitors to hertz.com. Once at hertz.com, visitors may reserve a rental car, browse the company's "special offers" section or obtain details about Hertz' SNO rates program. Hertz is also featured on skiutah.com's snow report page and the association provides Hertz with a daily snow report for display at Hertz' Salt Lake City location. In addition, Hertz is featured in Ski Utah's marketing and advertising collateral as "the official car rental company of Ski Utah" and the company is offering Ski Utah members reduced car rental rates through its corporate discount program.

"We're pleased to be named the exclusive car rental company of Ski Utah. Our partnership with Ski Utah will enable Hertz to avail itself of 2002 Winter Olympic opportunities while allowing Hertz to offer its products and services to the association and its membership. A long time supporter of the ski industry, our partnership with Ski Utah reaffirms our commitment to snow enthusiasts everywhere," commented Paul Sheldon, Hertz Division Vice President, West Central Region.

Hertz SNO Rates

For skiers throughout North America, Hertz is offering, through April 30, 2001, its weekly Hertz SNO Rates program. This year's SNO Rate program offers two products -- SNO Rates and SNOplus Rates -- that provide customers with the car rental options most applicable to one's winter holiday.

Hertz' weekly SNO Rates apply on all car classes, for a minimum rental of four days, and include a ski/snowboard rack and unlimited mileage. In addition to the SNO Rates benefits, the SNOplus Rates program offers the added convenience of a free one-day ski lift ticket and Loss Damage Waiver (LDW). Hertz SNO and SNOplus Rates are available for car rental pick-up at 30 Hertz ski locations throughout North America including Salt Lake City, UT.

When customers prepay, they receive even greater savings on weekly Hertz SNO and SNOplus Rates and their reservation for a minivan or four-wheel drive vehicle is guaranteed.

In addition to the extra security of Loss Damage Waiver (LDW) coverage for the week, Hertz SNOplus Rates include a free one-day ski lift ticket at participating ski area locations, including, in Utah, Deer Valley and Park City Mountain Resort. The customer is given a voucher for the one-day free ski lift ticket at time of rental pick-up, which must be surrendered at the lift ticket window at the participating ski resort.

With Hertz SNO and SNOplus Rates, no black out dates apply. However, rates may be higher during peak periods, including February 15 through March 24, 2001. Sample SNO Rates for a four-wheel drive (L-class) vehicle are $299 prepaid, off-peak and $339 non-prepaid, off-peak. Sample SNOplus Rates, including LDW and a one-day lift ticket, for a four-wheel drive (L-class) vehicle are $459 prepaid, off-peak and $489 non-prepaid, off peak. Higher rates may apply if cars are not returned to the renting location. All cars and rates are subject to car availability.

Travelers may book Hertz rentals through their travel agent or by calling Hertz directly at 800-654-SKII (7544) and asking for Rate Code (RQ Code) SNO for SNO Rates and Rate Code (RQ Code) SPLUS for SNOplus Rates. 24-Hour advance reservations are required for SNOplus Rate rentals and 7-day advance reservation is required for SNO Rate rentals. Travelers interested in non-prepaid SNO Rates may make reservations on-line at hertz.com. The Hertz Corporation operates from approximately 6,500 locations in more than 140 countries.

SOURCE: Hertz Corporation

Contact: Paula R. Stifter of The Hertz Corporation, 201-307-2824

Company News On-Call: http://www.prnewswire.com/comp/406850.html or fax,
800-758-5804, ext. 406850